90% of employers find benefits communication ‘a challenge’

According to research conducted by our digital brand, Mybenefitsatwork, a staggering 90% of HR leaders state they face challenges when communicating their benefits package to employees.

This backs up previous research carried out by group risk body GRiD and interviews with industry benefits professionals by Lemonade Reward, leading to David Pugh, managing partner commenting: “Industry professionals are disillusioned with employee benefits communication; at best they rate it as mediocre and at worst terrible!”.

The Mybenefitsatwork research shows that whilst a large proportion (52%) offer a benefits package to their workforce because they want to look after them, failing to properly communicate can result in a reduced return on investment for employers. GRiD believe that better communication is vital, both for staff wellbeing and talent attraction.

How are we getting communication so wrong?

Mybenefitsatwork claims that part of the problem is that HR continues to use traditional methods of communicating the employee benefits package, with almost half (47%) surveyed utilising a staff handbook, 43% continuing to communicate through employee inductions, 34% via face-to-face presentations, and 15% by email.

Read the full article in HR News here.